Innovo Privacy Policy


Legal Information & Notices




This Privacy Policy applies to all Personal Data which is processed by Innovo as set out below, including any which has been collected through Innovo’s websites and web applications (such as IT Service Management (ITSM) tools) that directly link to this Policy when you click on ‘Privacy Policy” in the website footer (the “Websites”) or in the ways outlined in section 3 below. This Privacy Policy provides you with details of how we collect and process your Personal Data through your use of our Websites. A reference to “Innovo”, “we” or “us” is a reference to Innovo LLC and/or the relevant Innovo affiliate involved in the processing activity.




Personal Data means any information capable of identifying an individual. It does not include anonymized data. It does not include company technical, cost/price, or other company information that may be entered into Innovo websites and web applications. (See the Innovo Terms of Use for information regarding the handling of company technical, cost/price, or other company information.)


We may process the following categories of Personal Data about you:


  1. Basic Personal Data: Name, title, organization, job responsibilities, phone number, postal address, and email address.
  2. Registration data: Newsletter subscriptions, event/seminar/webinar registrations, downloads, and username/passwords.
  3. Marketing data: Data about individual participation in event/seminar/webinars, credentials, associations, and product interests.
  4. Technical data: Computer Internet Protocol (IP) address, unique device identifier (UDID), cookies and other data linked to a device, and data about usage of our Websites.
  5. Sensitive Data: We do not collect any Sensitive Data about you though the Websites. Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. We do not collect any information about criminal convictions and offenses.




We may collect data about you in the following ways:

  1. By you providing the data directly to us (for example by registering or filling in forms on our Websites or by sending us emails);
  2. Automatically by collecting certain data from you as you use our Websites by using cookies and similar technologies. Please see our cookie policy for more details about this;
  3. From social media features on our Websites;
  4. When you visit our offices;
  5. When you register for or attend one of our physical or virtual events or webinars;
  6. When we communicate with you via for example email, phone calls or texts;
  7. From publicly available sources and third parties.


You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our Websites may become inaccessible or not function properly. For more information about the cookies we use, please see our cookie preferences page. If you are based in the United States, please visit




We, or a company with who we share information as stated below, may use the Personal Data that you provide to us to:


  1. Respond to your inquiries;
  2. Ask a question;
  3. Provide announcements about products and future events;
  4. Conduct surveys;
  5. Operate, evaluate, and improve our products, services, and business;
  6. For finance and administration purposes; and
  7. For other reasons related to offering and improving our products and services.


We may store your Personal Data on our systems to facilitate these purposes. We use the Personal Data for these purposes because we have a legitimate business interest in providing services to our customers and other interested individuals that is not overridden by your interests, rights and freedoms to protect Personal Data about you.


We may also use the information to protect against and prevent fraud, claims, and other liabilities and to comply with or enforce applicable legal requirements, industry standards, and our policies and terms. We use Personal Data for these purposes when it is necessary to protect, exercise or defend our legal rights, or when we are required to do so by law that applies to us.


We will only use your Personal Data for a purpose it was collected for or a reasonably compatible purpose if necessary. For more information on this please email us at In case we need to use your details for an unrelated new purpose we will let you know and explain the legal grounds for processing.


We do not carry out automated decision making or any type of automated profiling on information collected through our Websites.




Our lawful ground of processing your Personal Data to send you marketing communications is either your consent or our legitimate interests (namely to grow our business).


Under the Privacy and Electronic Communications Regulations, we may send you marketing communications from us if (i) you made a purchase or asked for information from us about our goods or services or (ii) you agreed to receive marketing communications and in each case you have not opted out of receiving such communications since. Under these regulations, if you are a limited company, we may send you marketing emails without your consent. However, you can still opt out of receiving marketing emails from us at any time.


We also collect business contact information about you from third parties from whom we have purchased Personal Data, for example mailing addresses, job titles, email addresses, phone numbers, intent data (or user behavior data), IP addresses, and social/business media profiles for the purposes of targeted advertising, delivering relevant email content, event promotion and profiling. We may combine this information with Personal Data provided by you we already hold. This helps us to update, expand and analyze our records, identify new customers and create more tailored advertising to provide services that may be of interest to you.


You can ask us or third parties to stop sending you marketing messages at any time by clicking here, by following the opt-out links on any marketing message sent to you or by emailing us at at any time.


If you opt out of receiving marketing communications this opt-out does not apply to Personal Data provided as a result of other transactions, such as purchases.




We do not share your Personal Data with third parties, unless it is necessary to carry out your request, for our professional or legitimate business needs, or as required or permitted by law.


We may have to share your Personal Data with, for example:


  1. Other companies in our group who provide services to us;
  2. Service providers who provide IT, system administration and other centralized services;
  3. Professional advisers including lawyers, bankers, auditors and insurers; and
  4. Government bodies that require us to report processing activities.


In order to market our services, we may also share information, including Personal Data, with our partners, for the purposes of enabling our partners to contact you about our services. You can find more information about the partners that we work with on our website at


We require all third parties to whom we transfer your data to respect the security of your Personal Data and to treat it in accordance with the law. We only allow such third parties to process your Personal Data for specified purposes and in accordance with our instructions. You can ask our partners to stop sending you communications at any time by emailing us at at any time.




We have put in place security measures to prevent your Personal Data from being accidentally lost, used, altered, disclosed, or accessed without authorization. We also allow access to your Personal Data only to those who have a business need to know such data. They will only process your Personal Data on our instructions and they must keep it confidential.

We have procedures in place to deal with any suspected Personal Data breach and will notify you and any applicable regulator of a breach if we are legally required to.




We will only retain your Personal Data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.


When deciding what the correct time is to keep the data for, we look at its amount, nature and sensitivity, potential risk of harm from unauthorized use or disclosure, the processing purposes, if these can be achieved by other means and legal requirements.




You will not have to pay a fee to access your Personal Data (or to exercise any of the other rights). However, we may charge a reasonable fee if your data request is clearly unfounded, repetitive or excessive or refuse to comply with your request in these circumstances.


We may need to request specific information from you to help us confirm your identity and ensure your right to access your Personal Data (or to exercise any of your other rights). This is a security measure to ensure that Personal Data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.


We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you.


If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the relevant supervisory authority for data protection issues in your country of residence. We request you contact us first if you do have a complaint so that we can try to resolve it for you.


Your rights under the CCPA


The California Consumer Privacy Act (“CCPA”) grants residents of California certain privacy protections as “consumers”, unless a statutory exception applies. You have a number of consumer rights, including the right to access or delete Personal Data collected by a business. To submit a request to access and/or delete your Personal Data if you are a resident of California, please submit an email request to


You also have the right to opt out of a “sale” of your Personal Data. Whilst the CCPA defines “sale” in very broad terms that encompass many commonly occurring data sharing arrangements, transfers to service providers are not considered “sales” as defined under the CCPA. Innovo does not sell Personal Data. As set out above we do share some Personal Data with service providers, we do not allow any third party to sell that information.




As a convenience to our visitors, our Websites may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit, as the Policies and procedures we described here do not apply to those sites.


We may also make chat rooms, forums, message boards, and news groups available to you. Please understand that any information you disclose in such areas becomes public information. We have no control over its use and encourage you to exercise caution when deciding what information to share. These sites and message board, chat rooms and forums are not intended for, or designed to attract, individuals under the age of 18.




This Policy may be updated from time to time to reflect changing legal, regulatory or operational requirements. We encourage you to periodically review this page for the latest information on our privacy practices. If there are any material changes to this Policy, you will be notified by our posting of a prominent notice on the Websites prior to the change becoming effective. If you do not accept any changes made to this Policy, please discontinue use of the Websites.


The information contained in this web site is subject to change without notice.


Copyright © 2021 Innovo LLC., All rights reserved.

Innovo LLC, 4075 Wilson Blvd., Suite 828, Arlington, VA 22203, USA

Main: 571-353-1045


Updated by Innovo LLC on March 4, 2021